Using Scarcity Marketing Tactics When Selling Your Home

We want things more when there are fewer of them to go around. Case in point: This summer’s Lululemon Belt Bag.

That principle is called scarcity, and it plays a major role when selling a home. Here’s what we mean: There are only so many homes on the market in any given neighborhood for buyers to consider. The key is to play up your home without coming across too strong.

An easy way to do this? Use your listing description to highlight your home’s unique features like:

- “Most level lot on the street”
- “Only basement home on the block”
- “Situated on a cul-de-sac lot with a private backyard”

When it’s time for you to sell, use the scarcity principle to help your home stand out from the competition. Want more tips and tricks for selling quickly for top dollar? Let’s chat!

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