Our Top 5 Tips for Listing Descriptions

We have said it before and will say it again… WHY DO PEOPLE STILL WRITE THEIR LISTING DESCRIPTIONS IN ALL CAPS?

😂 Seriously though, in our 20+ years in real estate, we have seen some *interesting* descriptions to say the least.
 
Here’s the truth: Like photos (if anyone but a professional photographer is taking the pictures of your home, run away), getting the description right is crucial if you want buyers off their computers and into your home. Make that happen with these 5 tips:
 
1. Aim for a length that’s just right. A paragraph of 8-10 sentences is just about perfect.  
2. A little personality is fine—just don’t get too excited with all caps, exclamation point overload, or over-the-top language.
3. Be real. If it’s been on the market for 200 days, don’t say, “Won’t last long.” Buyers are won’t go for that.
4. Proofread, proofread, proofread. The quickest way to lose credibility? Fill your description with grammar and spelling errors.
5. Name drop brands of appliances, flooring, lighting, or materials. When you do, buyers hear quality and attention to detail.
 
We LOVE doing the heavy lifting with listing descriptions for our clients, so don’t worry if putting words to paper makes your heart race. We will craft you a description that'll sell (remember that multiple agents and marketing pros will be looking it over)! Thinking about getting your home on the market? Reach out and let’s talk.

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